Keep Britain Tidy – Building Community Engagement

Keep Britain Tidy Bench

At a time when public services in the places we live and work are being severely cut, it is more important than ever to find out what motivates people to get involved in improving the places they love. Engaging with a community means developing relationships with members and leaders of that community – understanding their needs, wants and desires for their neighbourhood and adapting to better meet their needs. Gaining a deeper insight into the different attitudes and behaviours towards our local communities will reveal the true triggers and barriers to people participating in their area and help you to understand and apply the most effective messages and approaches to mobilise people in your area into action.

We will provide delegates with practical guidance on how to increase community participation, inspire practical action and encourage people to take greater ownership and pride in their community.

Learning Outcomes

  • Identify potential triggers and barriers to community participation
  • Analyse and use engagement group classifications to select messages and approaches
  • Construct an outline framework to develop different approaches for varying sectors of the community
  • Define what motivates community leaders and how to encourage others to follow them
  • Recognise the practicalities in conducting community activity
  • Utilise and apply tools covered in the course to support engagement

Training Methods

All courses use various methods of engagement including Presentations, Q and A, Case studies, Group discussions, Short Films and Course hand-outs.

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