Keep Britain Tidy – Perceptions of Place

Garden, Perceptions of Place

Whose reality is it anyway?

During these financially challenging times, land managers are being asked to maximise efficiencies and effectiveness, this includes encouraging community engagement to deliver their services with significantly reduced resources. Keep Britain Tidy has conducted research across the country exploring the perceptions as opposed to reality gap and utilises the outcomes of the research in this practical, interactive course, using knowledge and tools to assist with improving perceptions

We aim to promote understanding of issues that can drive perceptions of place and equip delegates with practical tools to influence positive change in the way members of the public perceive your neighbourhoods, your organisation, and your service delivery.

Learning Outcomes

  • Explain why public perceptions of place matter
  • Explain the perception/reality gap phenomenon and state the benefits of addressing this issue
  • Develop engagement and communication strategies by applying the Keep Britain Tidy ‘Scale of Deprivation’ tool
  • Use the Keep Britain Tidy ‘Perception Wheel’ tool to explain drivers affecting local perceptions and how to ‘nudge’ negative perceptions to positive ones
  • Create an action plan for change by applying strategies and tools available in this course

Training Methods

All courses use various methods of engagement including Presentations, Q and A, Case studies, Group discussions, Short Films and Course hand-outs.

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